Communication for Change Class

Posted on April 2nd, 2010 in Uncategorized | Comments Off on Communication for Change Class

Our class ended up collecting the following items for the farmworker health clinics over a 2-month period.

Toothpaste-446
Shampoo-157
Soap-391
Washcloths-153
Deodorant-46
Chapstick-80
Eyedrops-5
Sunscreen-32
Socks-22 pairs
Fungus cream-26

social marketing definition

Posted on January 8th, 2010 in Uncategorized | Comments Off on social marketing definition

Definition of social marketing for Designing Social Marketing Course:

Social marketing is the use of marketing to achieve specific behavior change goals for a social good as well as the program’s target audience. It involves shifting the marketplace of products toward the marketplace of behaviors.

Designing Social Marketing Programs

Posted on December 2nd, 2009 in Uncategorized | Comments Off on Designing Social Marketing Programs

I am looking forward to Dr. Craig Lefebrve’s class in the Social Marketing Field School in January.  http://www.cme.hsc.usf.edu/fsjan/

I have 1 more course after this one until I complete the graduate certificate.  If you don’t subscribe to Craig’s blog, check it out http://socialmarketing.blogs.com/

First Post

Posted on August 11th, 2009 in Uncategorized | Comments Off on First Post

Welcome to my website.  This website serves to update colleagues and students about my academic and research pursuits – Dr. Juan