SfAA and Social Marketing in Public Health
Posted on June 25th, 2011 in Uncategorized | Comments Off on SfAA and Social Marketing in Public Health
Some brief updates from recent conferences attended:
At SfAA in rainy Seattle, Chad Morris (Roanoke College) and I put together a panel on the anthropology of coalitions. We put together the panelists as well as other contributors for a special volume we are proposing for the Annals of Anthropology Practice (formerly NAPA Bulletin). The issue is currently under review. In addition, I presented my research on the promotora curriculum training, Salud es Vida, on a panel organized by Juliet McMullin on the Anthropology of Prevention. This research will be published in an upcoming special issue of the American Journal of Public Health, special issue on community health workers.
At the 21st annual Social Marketing Conference in sunny Clearwater Beach, I co-presented with Moya Alfonso on the Believe in All Your Possibilities campaign. I had a short introductory part on brand renewal for social marketing brands. I was fortunate to hear inspiring talks by such luminaries in the social marketing field as Nancy Lee, Bill Smith, Doug McKenzie-Mohr, and others. Carol Bryant won a prestigious award as well, so we were all happy for her. Nancy Lee said the 4th edition of the social marketing textbook will be coming out in October.